Beau Wangtrakuldee stood in a chemistry lab, wearing a PPE suit that didn’t quite fit. It was designed for someone taller, broader—someone male. In a field where precision, safety, and comfort should be universal, she realized how much the gear failed women like her. That moment, tucked between beakers and lab coats, sparked a quiet rebellion that would later become a movement.
She founded AmorSui, which means “love yourself” in Latin—not just as a brand, but as a declaration. Her vision was simple yet revolutionary: safety should not be one-size-fits-men. And so began a journey where science met compassion, and innovation met inclusivity.
Beau wasn’t new to challenge. As a Thai-American scientist navigating a male-dominated industry, she had already learned to assert her voice in spaces that often overlooked her. But entrepreneurship required a different kind of resilience—one that demanded belief in the unseen. With AmorSui, she wasn’t just designing lab coats and gowns; she was rewriting safety standards from a woman’s perspective.
From the first prototypes, Beau focused on smart, sustainable, and inclusive PPE. Her team worked tirelessly to engineer garments that fit a diverse range of body types, were flame-resistant, chemical-resistant, and washable—reducing waste and empowering users. Lab technicians, medical workers, and researchers who had once felt invisible in their workwear now felt seen, protected, and valued.
The mission expanded. AmorSui began partnering with universities, hospitals, and biotech companies. Orders poured in not just because the gear was better, but because it symbolized something deeper: equity in the workplace. For women in science, medicine, and manufacturing, AmorSui wasn’t just apparel—it was armor with empathy stitched into every seam.
Beau’s story became a lighthouse for women innovators everywhere. She proved that business isn’t just about margins—it’s about meaning. She taught others that a lab coat could be a canvas for change. That protecting people could also uplift them.
As AmorSui grew, so did Beau’s influence. She became a sought-after speaker on gender equity in STEM, championing not only design innovation but also cultural transformation. Her work inspired conversations in boardrooms and classrooms alike.
Today, Beau Wangtrakuldee leads AmorSui not just as a founder, but as a force. She built more than a company—she built a future where protection includes everyone. Where women walk into labs, clinics, and factories, confident that their safety and dignity are not afterthoughts.
And it all started with one ill-fitting suit—and one woman who refused to stay silent.
Beau Wangtrakuldee’s story doesn’t end with PPE. It only begins there. Behind AmorSui is a deeper mission—one that touches leadership, sustainability, innovation, and the power of women reclaiming their space in science.
She often says that design is political. Every zipper, seam, and snap in a lab coat tells a story about who is seen and who is forgotten. So she started asking bigger questions: What if safety gear could inspire confidence? What if labwear could be elegant? What if we redesigned protection to celebrate the very people who keep our world running—nurses, scientists, researchers, and makers of all kinds?
Beau also ventured into tech-powered apparel. With smart fabrics, washable materials, and embedded QR codes for tracking garment lifecycle, AmorSui began transforming how industries thought about health and hygiene. She wasn’t just making gear. She was crafting intelligent ecosystems around workplace wellness.
Then came education. Beau launched workshops and mentorship programs, especially for young women in science, to teach them that they belong at the table—and that they can redesign the table if needed. Through her own story, she began mentoring women not only in labs, but in boardrooms, startups, and creative industries.
AmorSui also stood firm on climate responsibility. In an age of disposable PPE flooding landfills, Beau took a bold stance: sustainable safety. The gowns and coats are made to be reusable, saving money, reducing waste, and protecting the planet—one thoughtful stitch at a time.
But what truly sets her apart is her ability to connect logic and empathy. She doesn’t see PPE as just gear. She sees it as a shield of dignity. In every woman who puts on an AmorSui coat, she sees the future of science walking taller, speaking louder, and leading with heart.
Her journey inspires those who feel invisible in their professions, those who are told to shrink themselves to fit a mold. Beau reminds them to redesign the mold.
Her company is thriving, but her real legacy is the message: You are worthy of protection. You are worthy of innovation made for you. And when you love yourself enough to change what’s broken, you change the world for others too.
