Tammy Hembrow, a name that echoes through both the fitness and fashion worlds, is more than just a social media personality—she is the embodiment of transformation, resilience, and ambition. Born and raised in Australia, Tammy didn’t come from glitz and glamor. She built her empire with grit, vision, and an unapologetic belief in her potential. Her story is not just about fame—it’s about turning life’s challenges into entrepreneurial fuel.
From an early age, Tammy was drawn to fitness—not merely as a hobby, but as a way of life. As a young mother of two, she began documenting her fitness journey online, sharing unfiltered moments of post-pregnancy workouts, mental health reflections, and the small victories that come with physical transformation. Her transparency struck a chord globally. Women saw in her not just a body goal, but a voice of empowerment. Her Instagram presence exploded, but Tammy didn’t stop at influence—she transformed it into impact.
With her community cheering her on, Tammy launched Saski, an athleisure brand inspired by the strength and elegance of the everyday woman. The brand was named after her daughter, a decision that reflected both love and legacy. Saski’s collections broke away from traditional gym wear. It was sleek, bold, and high-performance—designed to make women feel powerful, not just look good. In a world where many brands catered to trends, Saski stood firm in its identity: designed by a woman who trains, lifts, sweats, and mothers.
But Tammy didn’t stop at fabric and stitching. She turned her philosophy of health into a digital movement with TammyFit, a fitness app that offers personalized workouts, meal plans, and wellness tips. Unlike one-size-fits-all programs, TammyFit grew with its users—whether they were beginners taking their first steps, moms reclaiming their energy, or fitness pros looking for a challenge. TammyFit was built not around a brand image, but around real-life journeys. The app became a safe space—one where results came from consistency and community, not pressure and perfection.
What sets Tammy apart is her fearlessness in the face of reinvention. Where others would have settled into the comfort of social media fame, Tammy built brands. Where some saw fitness as an aesthetic, she saw it as transformation from the inside out. She embraced motherhood not as an obstacle, but as her strength. Her life became proof that balance was possible—career, children, health, and hustle could coexist if one worked smart, loved deeply, and led authentically.
In 2025, Tammy Hembrow’s name graced Forbes Australia’s inaugural 30 Under 30 list, a recognition not of popularity, but of power—entrepreneurial power, influence with substance, and leadership rooted in lived experience. She wasn’t just building a business; she was changing the way young women saw themselves in the mirror and in the marketplace.
Today, Saski ships globally, worn by athletes, mothers, artists, and dreamers. TammyFit has become a daily companion to thousands seeking a healthier life. Yet Tammy continues to evolve—not just as a CEO, but as a mentor, a mother, and a movement in motion.
Tammy Hembrow proves that when you stay true to your vision, put in the work, and lead with heart, success follows—not just in numbers, but in meaning. Her journey reminds us all: you can rise, you can rebuild, and you can redefine every chapter of your life on your own terms.
Tammy Hembrow’s story is full of layers—each one revealing a woman who defied limits and redefined what success can look like for modern women. Beyond her brands, her journey brings out several inspiring and deeply human topics that make her legacy more than just business—it’s personal evolution.
The Power of Personal Branding
Tammy didn’t wait for a magazine cover or a corporate title to validate her. She built her name, her message, and her business all from the ground up—starting with just her phone and a story. Her brand became a mirror for millions of women seeking authenticity over perfection. She taught the world that you can be the brand, and when you build it with soul, people don’t just follow—you lead.
Motherhood as a Catalyst, Not a Constraint
Tammy turned one of life’s biggest transitions—becoming a mother—into her greatest motivation. Instead of hiding her stretch marks, sleepless nights, or real-life struggles, she shared them. And in doing so, she shattered stereotypes. She proved that moms don’t lose themselves—they find deeper strength. That balance doesn’t come from doing less, but from doing what matters most.
From Fitness to Mental Resilience
What began as a physical transformation grew into a mindset revolution. Tammy’s fitness philosophy was never just about abs or glutes—it was about showing up. For yourself. For your health. For your dreams. Her community didn’t just get stronger in body, they got stronger in belief. She showed that discipline is a form of self-love and that goals are reached not by motivation alone, but by showing up on the hard days.
Business with Heart, Not Hype
When Saski launched, it wasn’t a trend drop—it was a mission. Tammy’s vision was to create something that wasn’t just worn, but felt. She hand-picked colors, fits, and fabrics that spoke to both softness and strength. She didn’t outsource her vision—she lived it, modeled it, and poured it into every design. Saski wasn’t just another fashion label. It became a lifestyle anthem for women who move with purpose.
The Art of Reinvention
Tammy’s success didn’t come in a straight line. There were public setbacks, moments of personal pain, and times when silence spoke louder than posts. But in every chapter, she came back wiser, stronger, and even more grounded. She embraced change, adapted with grace, and showed that it’s okay to grow, to shift, and to evolve in public. Reinvention wasn’t a risk—it was her strategy.
Creating Safe Spaces for Self-Discovery
TammyFit wasn’t just a tech product—it became a sanctuary. Whether someone was starting over after childbirth, recovering from burnout, or chasing their strongest self, the app welcomed them without judgment. Tammy created not just workouts but confidence, not just plans but pathways. She made fitness less about pressure and more about personal celebration.
Leading with Vulnerability
Unlike many influencers who carefully curate only the good, Tammy’s courage came in being real. Breakups, breakdowns, rebuilding—she shared them all. And in doing so, she built something rare: trust. Her vulnerability didn’t weaken her brand—it empowered it. It made her audience feel seen, heard, and never alone.
A Role Model for the Digital Generation
In a world of filters and fleeting trends, Tammy became something rare—a role model who stays relevant by staying real. She showed young women that you can own your body, your choices, your business, and your voice—all at once. She didn’t ask for permission to shine. She became her own light and taught others to do the same.
Empowering the Next Wave of Entrepreneurs
Now, with her empire established, Tammy has begun inspiring a new generation—not just with words, but by example. Through workshops, panels, and behind-the-scenes glimpses into her process, she’s quietly building a blueprint for aspiring creators and businesswomen who dream of blending influence with innovation. She’s not just opening doors—she’s holding them open for others to walk through.
A Legacy Built on Passion and Purpose
Everything Tammy does—be it fashion, fitness, or family—centers around passion and purpose. She doesn’t chase trends; she creates movements. She doesn’t sell dreams; she lives them. Her legacy won’t be measured just in revenue or followers, but in lives impacted, confidence restored, and dreams reignited.
